Once missing, never forgotten

Maio 25, 2017 às 9:00 pm | Publicado em Livros | Deixe um comentário
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This study is a first step in this direction and it aims to develop evidence on the decision- making process of launching a publicity appeal, running a publicity appeal, the effectiveness of a publicity appeal, and the impact of a publicity appeal. This is done in order to identify existing knowledge, but also to shed light on operational challenges and gaps in knowledge which call for further research in this under-researched area. Our intention with this project was to improve our understanding of these issues and lay the grounds for further research to be undertaken in 2017 – 2018 (pending available funding).

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Once missing – never forgotten

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