Campanha da Unicef Chile contra o Cyberbullying

Julho 27, 2015 às 8:00 pm | Publicado em A criança na comunicação social | Deixe um comentário
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texto do site de 4 de julho de 2015.

Duncan Macleod

UNICEF Chile’s “One Shot” campaign on cyber bullying won a set of gold Press and Outdoor Lions at Cannes Lions International Festival of Creativity 2015. Three executions, Fatty, Nerd, and “Weak”, show groups of teenage students aiming their smart phones at their peers, as if in a firing squad. The copy: “One shot is enough. Cyberbullying represents one of the main causes of depression and suicide among kids at school. If you have a smartphone, use it wisely. Don’t kill anyone’s self-esteem.”

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