Campanha da UNICEF em defesa das crianças vítimas da guerra

Maio 25, 2010 às 9:00 pm | Publicado em Campanhas em Defesa dos Direitos da Criança | Deixe um comentário
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A UNICEF lançou uma campanha em África no âmbito do seu trabalho com crianças soldado. O nome da campanha é UNICEF Toy Soldiers e foi desenvolvida pela Y&R South Africa. Consiste no envio por correio de uma embalagem que parece conter um conjunto de típicos soldados de brincar mas, ao abrir, constata-se com surpresa que as miniaturas representam na verdade crianças a ler, a jogar futebol, a andar de bicicleta e outras actividades próprias da infância:

The African continent has the world’s highest number of child soldiers, fighting in wars they don’t believe in, for causes they don’t understand. UNICEF extract many of these children from combat and reintegrate them into society. Our aim was to rally support for this programme. The mailer, sent out to UNICEF supporter mailing lists and potential corporate sponsors, appeared to be a typical packet of toy soldiers. Once opened, the recipient would see that the figurines were in fact children, reading books, playing soccer, riding bikes and doing other childhood activities. The campaign was recognised with a Silver Pencil for Collateral at the 2010 One Show.

Research into the campaign’s reception indicate that awareness is up, and beyond the desired reaction from the recipients. Many compliments are being received about the unique way in which it was put forward. More than a simple message, it’s an ongoing reminder of the realities these children face every day”.

Fonte: The Inspiration Room

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