“A colcha feita de bocadinhos da família” e outras histórias

Janeiro 6, 2010 às 1:40 pm | Publicado em Livros | Deixe um comentário
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Histórias para contar em minuto e meio, Isabel Stilwell,  Verso de Kapa. Lisboa, 2009.

“Como é que podíamos esconder dos nossos leitores a receita para remendar corações despedaçados, o segredo de viver em duas casas, a fórmula para viajar ao mundo dos pixies ou a magia de mergulhar nos anéis de Saturno? Queremos ser só o ponto de partida para um minuto e meio especial, em que a voz dos pais fica dentro do coração dos filhos, e se lançam raízes que prendem para sempre. Histórias que provam que o mundo pode ser virado do avesso, sem que a lei da gravidade nos deixe cair. Entre e deixe-se ficar.”

Encontra a história “A colcha feita de bocadinhos da família” disponível aqui.

As bonitas ilustrações são da autoria de Carla Nazareth.

Conferência analisa o consumo dos media pelas crianças

Janeiro 6, 2010 às 9:51 am | Publicado em Divulgação | Deixe um comentário
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Conferência Children: Seen and heard. A showcase for new insights, research methodologies and emerging trends, Londres, Inglaterra, 27 de Janeiro de 2010.

É já o quarto ano desta conferência, da responsabilidade da Research Live, em colaboração com a MRS (Market Research Society).

Now in its fourth year, this event showcases cutting-edge case studies, airs insightful opinion and hosts stimulating debate. Marc Goodchild (BBC Children’s) and Wassime Achkar (Al Jazeera Children’s Channel) deliver the keynotes at this must-attend conference for agencies and clients who want to capitalise on the fast-moving developments in this most challenging of sectors.

Children’s culture is changing and so is the way in which they interact with each other, with media, relate to products and influence their families. It is vital for marketers and researchers in all industries to stay one-step ahead of this particular crowd in order to uncover the next sweeping trends.

The 3 to 12 year old age group is consuming media at a tremendous rate and opportunities for social interaction online are becoming greater and greater. Researching this group needs to be better monitored, some say, and ethical issues need to be addressed. How are children being utilised gainfully in market research? How is the use of virtual worlds and games changing the approach to researching youngsters?

The family is the centre of a child’s life and consumer decisions made within this group are more and more being led by the younger members. How can brands capitalise on these opportunities within the family group?

Is there a balance between use of the internet and traditional play? How is the power of creativity with children being used in researching successful publishing formats? How is research giving inspiration to the film industry and children’s TV in the UK and abroad? How are social monitoring tools developing to understand what young people are talking about online in social media and how is media being consumed generally across this age group?

Join us this year and learn more about:

– Building relationships between licensed TV characters and children;
 – How brands can capitalise on opportunities within the family structure;
– Co-creation and the power of creativity in research;
– How innovations in virtual worlds can be used to keep up with pre-teens and their web usage;
– Social media monitoring and the rising influence of buzz and word of mouth.

Mais informações sobre este evento aqui.


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